Make your MVP

Sometimes it’s hard to know if an idea will really succeed. It’s like looking into a crystal ball…

Thankfully, there’s a way around the uncertainty: Test the minimum viable version of your product or idea before investing big time into the perfect thing. Bringing your Minimum Viable Product to an audience also helps you finetune. Maybe a piece of feedback helps you look at the use of your product different. Or people don’t yet really understand the benefit.

Many entrepreneurs use this process – originally from IT development – and we think creatives should give it a try, too.